Adding a video component to your online marketing strategy lets you gain top page rankings with minimal effort. Search engines now present blended search results including news, video, images and social media sites on the same page. This blending opens up an opportunity for site owners to jump by leaps and bounds in the ranking. Many established sties view video embedding for SEO as to much trouble for not enough reward, but they are wrong.
Unlike with television advertising, online video does not need to have the same production costs. Generating a ninety second video, or shorter, to show on your website can carry a very minimal price tag. In some cases, the only cost is for a reasonably good quality camera. Many videos consist mainly of talking heads, giving a company a face and voice. Adding a few captions is made quick and easy with video editing software, and the finished product is ready for posting.
The easy access to video creation tools and incredible results available from using video make it a must for any SEO strategy. Not only does video help you gain that coveted top spot search result for long tail keywords, it also helps build brand loyalty. Studies show that consumers are more likely to make the leap from one time purchasers to brand aware with the addition of video marketing. Putting a face with a company builds trust and belief in industry expertise.
Add embedded videos to your website and gain a top search engine result spot, greater brand loyalty and awareness and access to video syndication. No other single tool offers the same tri-fold approach to building your traffic numbers, using the same tool.
Adam Merrifield is a self proclaimed “start up junkie” and has spent the last 18 years in corporate entrepreneurship, co-founding and/or being the start-up point man for several businesses. Adam started his career in Commercial Real Estate in San Diego, California.
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