The goal of top-notch web design and SEO activities is improved page rankings, giving your site a higher placement on a search engine result page. Neither of these two processes works without the other. Aggressive SEO activities like blog posting, article syndication, video marketing, and more, work to gain clicks through to your website. Web design keeps visitors on the page, once they have clicked through.
Gaining thousands of unique hits every month does not improve your rankings, unless search engines view the activity as value added. When visitors click-through and immediately click the back button, search engines view the site as suspicious. Obviously, it is not providing the information or service searchers are looking for, or they would spend more time on the site. High bounce rates drop your page ranking like a stone, leaving you scrambling to climb back up. Failing to use SEO techniques to improve Internet visibility for your site leaves you with very few monthly visitors.
The best online marketing results occur when SEO and web design come together to form a synergistic partnership. SEO brings in the added visitors, and your excellent, current, content keeps visitors on the site, making contact and converting visitors into customers.
Adam Merrifield is a self proclaimed “start up junkie” and has spent the last 18 years in corporate entrepreneurship, co-founding and/or being the start-up point man for several businesses. Adam started his career in Commercial Real Estate in San Diego, California.
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