Before launching a new web site, taking a look at what the competition is doing helps with planning and strategising. Companies new to the Internet often fail to realize the importance of competitor research. Three crucial areas of website development get a leg up with research into what the competition is doing.
Competitor research helps drive decisions about budget, specific marketing targets and how to best address consumer concerns. Reading competitor sites also gives you the opportunity to isolate industry keywords and decide on whether or not to compete directly or indirectly. When the best keywords are used by highly ranked and entrenched sites, using specific long tail versions may give you an alternative entry into the market.
Adam Merrifield is a self proclaimed “start up junkie” and has spent the last 18 years in corporate entrepreneurship, co-founding and/or being the start-up point man for several businesses. Adam started his career in Commercial Real Estate in San Diego, California.
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